Integrated campaign, awarded at the 2018 One Show along with multiple SA Creative Circle awards for film & social media.
The three spots are up first, followed by the Integrated Campaign case study and then the long-form branded content piece.
Multiple 2018 Ad of the Year, Gold, Grand Prix & Pencil trophy-winning campaign in which a country rallies together to choose a young man's first ever movie experience, after he'd been blind for more than 10 years.
Winner across PR, Film, Radio & Integrated categories.
We The Brave is a sexual health initiative aimed at Men Who Have Sex With Men (MSM). Endorsed by the Elton John AIDS Foundation and Anova Health, the campaign uses the community’s bravery as a platform to educate and empower MSM to practice safe sex. To ensure we resonated with such a diverse target market, we created a digitally-led integrated campaign that scaled from PG to NSFW, and flighted them on media platforms that fitted best.
Featured twice in The Huffington Post, and first ever TV ad & billboard in South Africa to feature two men kissing.
Awarded Gold & Silver at the MENA Effies & Lynx 2018.
We needed to target Arab men over the 2018 FIFA World Cup, but any explicit promotion of sex is banned on public media, and condom advertising is strictly regulated on social media. At the same time, research shows that fans tend to celebrate sports victories with sex.
So we turned key moments and results from every game - not just the victories but the losses, draws, goals, cards, saves and many more - into reasons to have sex through a tactical, real-time Twitter campaign that used cheeky new names for our condoms as the message, and to drive e-commerce purchase.
The corner store and Snapple. Two iconic neighborhood staples, celebrated and paid tribute to by one of Harlem's most iconic artists.
Print campaign for the South African Powerball lottery.
When you don't know quite what to say, let a song say it for you.
TV & web films featured international music for certain segments and local South African tracks for the Afrikaans target market.
Integrated campaign to reposition Jim Beam as a light, refreshing alternative to beer.
Social, digital & TV campaign for the National Dairy Board. When the films were played on social channels, they were ‘hijacked’ by the campaign social character, the Go Guy, who went on to feature in the campaign’s social elements.
Included in the brief was the production of a conceptual digital asset library for Go Guy. The imagery needed to convey the brand message of 'Dairy Gives You Go', maintain brand relevance and longevity, and be shot on a shoestring budget.
Brand films for telco network Cell C, in English and Afrikaans.
Brand campaign for Sun International Hotels & Casinos, featuring Charlize Theron.
Print campaign for StaSoft Fabric Softener.
Print campaign for KFC Coffee.
Winner:
Bronze - 2013 Eagles Print Awards
1st Place - SA Creative Circle Ad of the Month & Ad of the Year 2013
Launch campaign for Namibian Brewery’s Camelthorn Craft Beer. We didn’t have any money, but we did have a LOT of free beer to give away.
Campaign awarded 2nd Place in Digital & Interactive at the SA Creative Circle Awards, June 2018.
The April Fool’s faux cannabis flavour launch for Muuna Cottage Cheese enjoyed massive organic coverage from top tier media, including the Washington Post, Refinery29, Us Weekly, The Drum and more, chalking up an earned ad value of over $1 000 000.
2015 Print campaign for SuperSport's updated HD coverage.
Guys have literally thousands of names for their penis. Sexual health brand We The Brave wanted to remind their MSM & gay audience that, no matter what name you call it, you need to keep it safe every time you take it out to play.
Illustrated by the superb Daniel Ting Chong, the digitally-led campaign featured a full alphabet of dick euphemisms leading into HIV prevention, protection and testing messaging, while inviting further social engagement through dick name generators, social nicknaming and more.
Integrated outdoor piece promoting SuperSport's HD coverage of Wimbledon.
