Social, digital & TV campaign for the National Dairy Board. When the films were played on social channels, they were ‘hijacked’ by the campaign social character, the Go Guy, who went on to feature in the campaign’s social elements.

Included in the brief was the production of a conceptual digital asset library for Go Guy. The imagery needed to convey the brand message of 'Dairy Gives You Go', maintain brand relevance and longevity, and be shot on a shoestring budget.